Email Marketing Strategy for Service Based Businesses

What is the Best Time to Send Marketing Emails?

There has been a great deal of research performed on the best time to send marketing emails. According to statistics, Tuesdays and Thursdays are the ideal days. While click through rates (the percentage of people who click on links in your email) vary, they are generally higher at 10:00 in the morning, 1:00 in the afternoon, and 6:00 in the evening. It’s a good idea to perform some testing to determine the best time to send marketing emails to your specific target audience. Remember, you never know until you test it out! What works for one person or industry, may be different for another. 

Email Marketing Best Practices

By following these email marketing tips, you can increase your chances of success.

Write Catchy Subject Lines and Engaging Copy

Subject lines will oftentimes make or break your email marketing campaign. Be sure to write lines that entice the reader to click on the email. Just don’t give away all the contents in your email or they won’t have any motivation to click. Short, sweet subject lines are usually more compelling than longer ones. This is key, because if they don’t open the email in the first place, it doesn’t matter what content is in the body of the email. 

In addition to catchy subject lines, your emails need valuable, easy-to-read copy. Most readers will only spend a few minutes on your email so if it’s boring and drags on, you’ll lose their attention. No matter what you write, ensure it aligns with your brand voice.

Test Your Campaigns

When it comes to email marketing, testing is imperative. By testing, you can figure out the best way to target your audience. Depending on your goals, you may test subject lines, send times, call to action buttons, content, and imagery. Fortunately, most email marketing software makes testing a breeze.

Use Quality Visuals

A picture truly is worth a thousand words. If your emails contain stock photos or blurry photos, there’s a good chance your readers will quickly close out of them. The visuals you use must be high quality and ideal for your unique brand. If you don’t have quality visuals, it may be worth your while to invest in professional photography and graphic design.

Segment Your Email Marketing Lists

Whether you purchase or build your own list, you will want to be sure you segment based on what the audience is looking for or needs. There is nothing worse than receiving an email that you feel has no relevance to you whatsoever, and oftentimes the first thing that someone does is blocks it or unsubscribes. The same is true for your email campaigns. Target the messaging to the audience - whether that is type of business, company size, pain points, or customer vs. lead. 

Interested in Email Marketing? Contact GrowthLab Today

At GrowthLab, we help small businesses like yours succeed. We can design a custom email marketing strategy for your unique business and goals. Contact us at 888.673.8481 for more information!