Case Study

Raising Capital, Funding the Meal Kit Made For Success

This serial entrepreneur entered the competitive meal kit market with a vision to merge health and convenience. With the concept in place but no roadmap for growth or funding, he turned to GrowthLab to build the model, shape the strategy, and connect with investors.

Challenge

Unproven Market Entry, Undefined Business Model, and Capital Needs

Industry

CPG & E-Commerce (Meal Kit Subscription)

Services

• Business Modeling
• Capital Raise Strategy
• Financial Management

From Passion to Product—But No Plan to Scale

The founder had early traction, but still needed to:

• Finalize the product build and pricing strategy
• Structure the financial model
• Plan out a people strategy and manufacturing roadmap
• Secure capital and develop investor-ready materials

This wasn’t just about getting to market—it was about building an investable, scalable business.

From Vision to Viability, Then to Scale

Working with the CEO and COO, GrowthLab:

• Built a pro forma financial model and refined pricing structure
• Solved early product operations and cost structure challenges
• Designed a capital raise strategy and created investor materials
• Assisted with investor management and ongoing financial operations
• Supported planning around customer acquisition costs and production scale

From early ideation to due diligence prep, we helped turn vision into an investor-backed, growth-ready business.

Capital Secured, Team Built, Revenue Soaring

Over a two-year engagement, the company:

• Successfully raised capital to fuel launch and growth
  
• Scaled operations and production to meet rising demand
  
• Built an internal executive team and exited GrowthLab support
  
• Achieved over $43MM in annual revenue

They now have a full-scale team, the systems to support continued expansion, and the infrastructure to lead in their space.

Advice for Other Business Leaders

You can have the best product idea in the world—but without a model, strategy, and investor-ready story, it’s just an idea.

You need:

1. A clear revenue model with cost structure alignment
2. A capital strategy that speaks to investor expectations
3. A plan for scale, operations, and team development
   

Final Thoughts

GrowthLab was honored to be at the ground floor of this success story—helping turn a healthy idea into a thriving business with real scale and staying power.