Case Study

MilSpec Talent Leverages GrowthLab to Launch Subscription-based Recruiting Model to Pass on 50% Savings to Clients

Milspec Talent connects elite military veterans with high-impact leadership roles in the business world. Founded by Freddie Kim, a West Point graduate and former Special Forces Commander, Milspec Talent is on a mission to empower veterans to lead, driving successful businesses and improving society. Their belief: proven military leadership can help businesses thrive and ultimately make their communities stronger.

Challenge

Lack of Financial Clarity, Fragmented Bookkeeping, & Stifled Growth

Industry

Military Veteran Talent Acquisition

Services

• Accounting
• FP&A

Inconsistent Financials, Missed Opportunities

Before working with GrowthLab, Freddie relied on a rotating group of bookkeepers. The result? Inconsistent processes, unreliable data, and a lack of financial visibility.

"There was no continuity. Some bookkeepers weren’t that good, and I didn’t even realize it until I started working with GrowthLab."

The disorganization made it difficult for Freddie to understand true business costs. This in turn hindered his ability to forecast accurately or evaluate the viability of new service offerings.

A Strategic Financial Partnership

Referred by a trusted friend, Freddie was drawn to GrowthLab’s professionalism and cost-effective model.

Milspec partnered with GrowthLab for our business accounting and financial planning & analysis services. From the start, the GrowthLab team—especially Griffin and Angela—streamlined Milspec’s accounting structure, revamped the chart of accounts, and provided actionable financial insights.

With better structure and visibility, Freddie gained the financial clarity needed to build something new...

"As a small business owner, I didn’t fully understand my costs until I started working with GrowthLab. Through their analysis and organization—especially the chart of accounts—I finally had the clarity I needed."

Launching "Headhunting-as-a-Service" (HaaS)

Armed with clean, accurate financials and strategic support from GrowthLab, Milspec Talent launched a new offering: Headhunting as a Service (HaaS). The model flips the traditional executive search model by providing a subscription-based recruiting service, backed by veteran leadership and optimized operational efficiency.

“Because of GrowthLab, we were able to launch a service that reduces traditional search fees by almost 50%. We can now offer better candidates, faster, and at a lower cost to our clients, many of whom are Private Equity-backed companies.”

This innovation was only possible because Milspec could finally see its cost structure and optimize accordingly. The new model helps balance revenue and expenses, allows for smarter hiring, and delivers more value to clients.

Advice for Other Business Leaders

Freddie believes that small and mid-sized business leaders need three things to succeed:

1. A clear and communicated vision
2. Great people to execute that vision
3. Reliable financial data to guide decisions
   

Final Thoughts

GrowthLab didn’t just clean up Milspec’s books, they helped unlock an entirely new revenue stream that provides better service to clients while slashing costs. It's a partnership rooted in transparency, strategy, and growth.